This week the fashion industry comes together as a global community to remember the anniversary of the Rana Plaza factory collapse, to amplify unheard and marginalised voices and to raise awareness of the challenges that we still have in front of us as a collective. As we have written in our manifesto:
"There is no human nature, only nature. Life operates through symbiosis. To take care of the natural world is to take care of ourselves, our families and our communities. As we wake up to this awareness of ourselves as nature, we recognize that when we heal our planet, we heal ourselves -- and when we heal ourselves, we heal the Earth." Neu Nomads Earth Day Manifesto
Rana Plaza, a building in Bangladesh, housed a number of garment factories, employing around 5,000 people when the building collapsed on April 24th of 2013. More than 1,100 people died that day and another 2,500 were injured, making it the fourth largest industrial disaster in history. The people in this building, who had previously raised concern about the structural damages, were manufacturing clothing for many of the biggest global fashion brands. Brands who neglected the safety of humans in their supply chain.
This tragedy as well as many other preventable accidents and impacts of the fashion industry can be managed and reverted. Or at least that’s how we see the world and why we created NEU NOMADS; a brand that was born from a simple Skype call that turned into a long conversation between 2 friends reimagining what it means to be a fashion brand in a time of global awareness and environmental consciousness.
For us the start, the inspiration, was the business perspective. We set out to create a brand that was able to make change and prove that it was possible to do things differently. We like this mantra - EVERYTHING CONSIDERED. From our core brand values, to the fabrics, the factories, the packaging, the products and ultimately the customer; our collections are sourced from a supply chain that is transparent and traceable.
“The time for supply chain transparency is now. Increased transparency will enable workers’ rights advocates to identify, report and redress suspected abuses and to do so potentially in collaboration with the brands and retailers sourcing from those facilities. This visibility deeper into the garment supply chain is useful for brands and retailers too as it helps them to better track and manage social, environmental and governance/corruption risks that may affect their business. It will equally help to transition the sector to circularity.” A global call for full supply chain transparency in the clothing sector by Fashion Revolution.
This week we reinforce our commitment to ensuring that clothing dyes are not contaminating our water; that the plastic waste generated in shipping and distribution is reduced to a bare minimum; that over-production is tightly controlled; and that factory workers are given fair wages and a safe and healthy working environment. We commit to using natural, plant-based fabrics that will pave the way for a more sustainable fashion industry, and in turn, will help protect and regenerate our environment.
If these challenging times have brought one thing into focus, it is that by coming together as a human family and caring for the natural world that is our home, we can create a more harmonious and equitable world for ourselves and future generations.
Thank you for being a part of our community and for joining us in our commitment to a more natural, sustainable way of living and doing business.
Just days before the lockdown started, we visited the home of actress Kate Rockwell in historic Washington Heights. You might remember her from Legally Blonde or most recently as one of the Mean Girls on Broadway. However, these characters couldn’t be further from her true nature. She is a down-to-earth, brilliant woman who is not only incorporating more sustainable practices into her daily life, but also into the theater industry itself!